Data, design, and a little delusion — where learning meets creation.

In a world where other analysts are showing their tech stack, I’m showing my intention.
Because behind every dataset, dashboard, and SQL query, there’s a reason — a thought process, a learning curve, and a design choice that brings the data to life.

This isn’t your regular analyst portfolio. I’m not here to show you my skills — you’ll find those naturally in my tech write-ups and tutorials.

Every project here was built to help analysts learn: to make data design, modeling, and storytelling feel less intimidating and a little more inspiring.

Each dataset, dashboard, and resource reflects both my real-world experience and my creative curiosity — blending business logic, ERP structures, and visual storytelling to turn complex systems into something tangible and teachable.

My background across retail, distribution, and manufacturing environments has given me hands-on experience with ERP systems, complex data models, and reporting processes. Through these projects, I’ve recreated those same structures to show how analysts can build clean, scalable foundations — whether in SQL, Power BI, or Python.

Built to replicate an ERP-style system from the ground up, this dataset models a multi-channel grocery retailer complete with vendors, private-label brands, and category hierarchies. It’s my signature project — a hands-on learning environment for analysts who want to understand how proper data modeling transforms insights from surface-level to strategic.

This dataset is equal parts analytical and magical. Inspired by the wizarding world, it’s built to teach analysts relational database design, joins, and analytical storytelling. Think of it as Hogwarts meets an ERP system — a playful way to explore real business logic supplemented with two tutorials on how to conduct a market-basket analysis.

An independent case study that connects how a 15 year old journal article & study perfectly depicts how businesses are utilizing the multichannel strategy + focusing on product differentiation. The study highlights two Texas retailers that have been successful in their approach of building a memorable brand online and in-store.

This project is where it all started — a storytelling-driven dashboard designed to teach analysts the foundations of clean reporting, dynamic measures, and visual communication. It’s simple on the surface, but it walks through everything from data modeling and DAX logic to design layout and narrative flow. I built it as a foundation piece for early analysts — the kind of dashboard that says: “Yes, I can build it. But here’s why I built it this way.”